Annie’s Bakes & Cakes is a local cake shop based in Hinckley, Leicestershire.
We have a small team of people working hard to provide delicious cakes and baked goods to our customers.

The shop counter is stocked Fridays and Saturdays providing a variety of products including cupcakes, brownies, blondies, cookies and many more. We also offer celebration cakes, personalised cupcakes and other custom products made to order.

Take a look at our gallery to see examples of our products and feel free to contact us with any questions you have!
We’d also love to see you in our shop!

About Us

Baking has always been a passion of mine since I was young, when many weekends were spent baking with my mum (probably just to keep me quiet!). Over the years, I’ve enjoyed trying out different recipes and experimenting with flavours.

In 2018, I decided to start a side business for my baking alongside working full-time. In March 2020, I took the plunge and left my office job, baking full-time from my kitchen at home. Despite the pandemic arriving just after I’d left my 9-5 job, my baking business managed to grow throughout lockdown.

In October 2020, the opportunity to open my own little shop arose. At the time, I was a few months away from entering my thirties, wondering what I was doing with my life so wanted to take the next big step in my business. This has so far proven to be the best decision I could have made!

I am so incredibly grateful for every order I receive and cannot thank my customers enough for all of their continued support!

Please visit our gallery to see examples of our creations. To discuss your requirements in more detail, please contact us or visit our shops.


Don't take our word for our quality and price, why not read through some of our customers thoughts and comments.

Gina S

Just to say a big thank you for the birthday cupcakes...not only did they look fab (my little girl's face was priceless) but tasted amazing happy to recommend you items!

Tony M

Our members were delighted with the cake you provided, it looked terrific and was delicious. Many thanks for all your efforts.

Tracey L

My daughter was over the moon with her giant cookie she had for her birthday yesterday. Everyone said how great it was and how beautiful it looked. Thank you so much.

Angela P

Just to say a huge thank you for the cupcakes. She was very surprised to get them and especially liked the toppings which made them personal to her. She really likes the flavours but her favourite is the lemon. Thank you for sorting everything out for me and making it such a wonderful surprise.

S Clempson

The s'mores cookie sandwiches are my absolute favourite! The marshmallow filling was the best kind of surprise!

Emma M

I recently ordered 12 decorated cupcakes for a friend's birthday with only a few days notice, luckily Annie made them no problem and so beautifully as well, they tasted amazing!! My friend loved them. Also the brownies in store are to die for and I am completely obsessed with them! Definitely will continue to buy from Annie's.

Shiree R

Annie's bakes are to DIE FOR! I crave these on a regular basis and absolutely love visiting the shop! Fresh gorgeous cakes at amazing prices. Lovely customer service!

Joe R

The Hinckley Fire Station absolutely loved your cupcakes!! We had the banoffee ones and the caramel ones, amazing! Thank you.

Chanel R

I've been an Annie's Bakes & Cakes customer for a while now, and hands down the best blondies and cupcakes I've ever had! Even now being diagnosed as a type 1 diabetic, still hasn't stopped me from coming in. As a treat now and then it's perfect.

Frequently Asked Questions

  • Absolutely! Although the shop is mainly for takeaway, we have a small table and chairs in the shop that you're welcome to sit at to enjoy your treats.

  • Unfortunately we can't currently cater for gluten free. Due to cross contamination risks, anything gluten free needs to be made with separate equipment in a separate designated area. Unfortunately we don't have the facilities to be able to do this.

  • Whilst we don't offer the traditional multi-tiered wedding cakes, we have various alternatives available. Single tier cakes can be made, as well as brownie stacks and cupcake towers. Get in touch if you'd like any more information about what we can offer for your special day.